ChangeOps

Your AI rollout is live.

Is anyone actually using it?

ChangeOps helps GCC leaders turn AI licenses into daily adoption, measured in what people actually do, not in training completion.

One workflow. 14 days. Fixed scope.

Two roads illustration: a project with an end date and continuous ChangeOps

2-minute self-check

Which road is your AI program on?

Five questions. Answer for the AI rollout you care about most.

1. Does your AI program have an end date, or a plan to hand over to business as usual?

2. Do your AI metrics stop at training completion and communications reach?

3. Is it funded from a program budget rather than the operating budget?

4. Do you report operational and behavioral adoption separately?

5. Once the project closes, is there a named owner for quality, handoffs and improvement?

0 of 5 answered

The other road has no end.

Measure.Predict.Adapt.Scale.

Then go again, faster.

AI transformation has no stable end state. The model updates. The workflow changes. What people learned in March may be redesigned by June.

MeasureWhat people actually do.
PredictWhere the work will stall next.
AdaptChange the work now.
ScaleTake what works to the next team.

The AI Adoption Journey

Two roads. Real companies.

One road is a project with an end date. The other is continuous ChangeOps. Every stop is a real company, a real lesson and published evidence.

45

call center roles Commonwealth Bank planned to cut after introducing an AI voice bot.

Then it reversed the decision.

  1. The union took the dispute to the Fair Work Commission.
  2. The bank later acknowledged that the roles were not redundant after all, and offered affected employees the choice to stay, redeploy or leave.
  3. Three months later, it appointed its first Chief AI Officer.

Read the opening chapter on LinkedIn

Road 2

Continuous ChangeOps.

Four stops. No finish line.

Measure · Penda Health

One counts clicks. One checks the work.

39,849 patient visits. 15 clinics.

Talk to us
Measure illustration

Predict · Sachsenmilch

One waits. One spots the signal.

A faulty pump, found before it failed.

Talk to us
Predict illustration

Adapt · OpenAI

One defends the plan. One changes course.

Launched April 25. Rolled back from April 28.

Talk to us
Adapt illustration

Scale · Air France KLM

One copies the tool. One spreads what works.

80+ generative AI projects. One factory.

Talk to us
Scale illustration

Road 1

The project road runs out.

Build the case. Assess readiness. Plan the change. Train everyone. Go live. Close the project. It worked for decades because it assumes a future state you eventually reach.

What we measure

Two tiers. Reported separately.

A green operational number can hide a red behavioral one. So they never share a line.

Operational tier

Was it executed?

Licenses issued. Training complete. System live.

RolloutLooks green
Behavioral tier

Do people use and trust it?

How people actually work, and whether the work got better.

AdoptionWhat actually changed

Who it is for

Leaders who own an AI rollout.

Built for GCC organizations that have switched the technology on and now need the work to change.

Rollouts

Microsoft CopilotSAP S/4HANAOracle CloudDynamics 365Generative AI assistants

Sectors

Government and Vision 2030 entitiesBankingInsuranceAviationHealthcareEnergy

Start here

14-Day AI Adoption
Reality Check.

Find where AI value is stalling, who needs what, and the 90-day route to change it.

Fixed fee. Fixed scope.

1Workflow
1Population
14Days
4Evidence streams

What you receive.

01Evidence baselineOperational, behavioral, governance and value evidence.
02AI Adoption MapA clear view of where adoption or value is stalling.
03People Profile mixLeading, Learning, Considering, Questioning and Hesitating.
04Executive decision briefThe priority risk, opportunity and next decision.
0590-day recommendationMeasure, Predict, Adapt and Scale actions with owners.
06Readout sessionA 60-minute sponsor and workflow-owner decision meeting.

Fourteen days. Four steps.

ScopeDays 1 to 2Confirm sponsor, workflow, population, evidence and decision rights.
MeasureDays 3 to 6Run the pulse, collect workflow evidence and establish the baseline.
DiagnoseDays 7 to 10Build the Adoption Map, profile mix and priority stall hypothesis.
DecideDays 11 to 14Present the executive brief and agree the 90-day route.

Fixed fee excludes VAT and travel. No software implementation, model build or enterprise-wide rollout. Findings depend on available evidence. You provide an executive sponsor, a workflow owner, participant access and approved evidence and data access. Start date subject to agreement, access, privacy requirements and participant availability.

Who you work with

Dr. Majed Najrani.

Ex-PwCEx-EYPA ConsultingEd.D., Pepperdine14+ years in transformationEnglish and Arabic

Big 4 transformation experience. Doctorate in organizational agility. Delivered in English and Arabic.

Everything in the stories on this page is public. Nothing I see inside a client ever is.

ExperienceFormer Senior Manager at PwC and EY, and PA Consulting. 14+ years of enterprise transformation.
SectorsGovernment, energy, banking, insurance, aviation and healthcare.
ScaleLed the Middle East change management track on a global ERP rollout at a 300,000-person company.
ResearchEd.D., Pepperdine University. Published research on organizational agility in Emerald's Strategic Direction (2016).
Based inDubai, serving the GCC.

Questions, answered.

What exactly is the Reality Check?

A fixed-scope, 14-day diagnostic of one AI workflow and one population. It finds where AI value is stalling, who needs what, and the 90-day route to change it.

What do we need to provide?

An executive sponsor, a workflow owner, participant access, and approved evidence and data access.

Is this a software implementation?

No. There is no software implementation, model build or enterprise-wide rollout. It is a diagnostic that ends in an executive decision brief and a 90-day recommendation with owners.

What does it cost?

A fixed fee, excluding VAT and travel. Details are shared when you request the diagnostic.

What happens at the end of the 14 days?

A 60-minute readout with your sponsor and workflow owner to agree the priority risk, the opportunity and the next decision.

Can it be delivered in Arabic?

Yes. Dr. Majed Najrani delivers in English and Arabic.

What happens to what you see inside our organization?

Everything in the stories on this site is public. Nothing seen inside a client ever is.

When can we start?

Start dates depend on agreement, access, privacy requirements and participant availability. The first step is to name the sponsor and select the workflow.

Name the sponsor.
Select the workflow.

That is all it takes to start the 14-Day AI Adoption Reality Check.

14-Day AI Adoption Reality CheckOne workflow. Fixed scope.
Request